FIREAID 2025 - Rebuilding LA

The assignment is to create a new logo for the Habitat for Humanity branch in Los Angeles, California. Since Habitat For Humanity brings people together to build homes, the logo must have a modern, contemporary look that fits with the mission of building homes of those in need or for those people affected by natural disasters. This advertisement, in particular, provides a 'positive spin' on the recent wildfires plagued Los Angeles for nearly two weeks in January, 2025. With so much ash and devastation, everyone in Southern California is overwhelmed by the reality that they may have lost their home or may know someone who has. The main image showcases a classic, yet slightly modern white house with a waterfall floating high above and overlooking the Pacific Ocean. The water offers salvation and renewal and the sun brings in an element of, "The skies have cleared; and IT'S A NEW DAY." With the efforts now on rebuilding, the designer created an original logo, "REBUILDING LA," to grab the viewers attention. The mission of Habitat For Humanity Los Angeles is shown: Bringing people together to build houses. Providing hope for all people. Lastly, the 1-800-HABITAT telephone number is included for those who wish to volunteer or donate.