LIT Advertising Awards Platinum

2025

Tomorrow’s GOAT/ TMRW’S GOAT

Entrant Company

Katara Studios

Category

Video - Diversity & Inclusion

Client's Name

Supreme Committee for Delivery and Legacy/ FIFA

Country / Region

Qatar

There’s something both charming and inspiring about that sense of

youthful rebellious ambition, especially once we realize that the

youth of today are the legends of tomorrow.



Once upon a time, there was a young Pele, a young Maradona, A young

Ronaldo. Now they are legends, but back then, they were arrogant,

unstoppable youth, who dared to dream big, and ended up changing the

landscape of football forever. Our protagonists are not just that

potential, but that awareness. They know that they are the next big

thing, and they are here letting us know that we should pay attention,

not because they need our attention, but because they command it.

We should pay attention for our sake, so we get to say: “I was there when

that happened.” This tournament is where we get to see the next big

thing. These youngsters are destined for greatness.

Credits

Director
Mohammed Shams
Director of Photography
Baris Konbal
Executive Producer
Mahmoud Hamaky
Producer
Tima Ben Brahim
Producer
Mohammed Hisham
Producer
Menna Emad
Creative Director
Lydia Kanaan
Script Writer
Fahad Al-Kuwari
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