LIT Advertising Awards Silver

2025

PICKLUB

Entrant Company

Whimsical Studio

Category

Corporate Identity - Logos

Client's Name

PICKLUB

Country / Region

South Korea

PICKLUB is an organization dedicated to helping more people discover and enjoy pickleball by introducing the sport, hosting matches, and offering related equipment. The project begins with an emblem-style logo inspired by the painted lines of mint-colored pickleball courts, paired with stencil-like typography that further evokes the atmosphere of the court. The logo extends into applications such as business cards and access cards. Explore how the PICKLUB logo is applied across these touchpoints to create a cohesive and engaging brand experience.

Credits

Whimsical Studio
Jang Won Lee
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