PaceSetters

Established by State Auto Insurance® in 1997, the industry-leading PaceSetter program has turned independent agent producers into top performers for over 25 years. PaceSetter is an intensive, year-long program, where new(er) producers develop marketing, sales and underwriting expertise to write more profitable, targeted business, which can increase quality business production, new agent retention, and contingency payments.

With the expansion of the program to Liberty Mutual® and Safeco® agents, PaceSetter received a visual identity refresh to help drive its success in the independent agency ecosystem.

Inspired by the tagline, “Accountability. Commitment. Discipline.,” the logo represents participant’s 3 attributes for success in the program. Much like how the PaceSetter program is the foundation of an independent agent’s development into a top producer, circles are the architecture of the logo and visual identity.