2026

The Birds - Fly The Whisky Skies

Entrant Company

Laura Becker Designs

Category

Advertising - Magazine Ad (Single)

Client's Name

Country / Region

United States

The assignment is to create an advertisement in the food and beverage (F&B) industry. The ad is effective in getting the audience's attention by using high-quality imagery, showing movement and has a strategic message that is clear and memorable. The product is a high-end blended scotch whisky produced in Scotland. The inspiration is the movie, The Birds, by Alfred Hitchcock. The label uses 'negative space' as a graphic design element. It is eye-catching and whimsical.