Empire Waist

We created the theatrical feature film trailer and social media campaign for the release of the film EMPIRE WAIST. The film is a family-friendly/ young adult film targeted to girls and families that seeks to help them embrace and understand body positivity. For our cohesive campaign we embraced the film's joy, comedy and fashion themes, bringing in vibrant graphics and music. We also worked with the incredibly talented cast of young and diverse actors and influencers to tell this message in an authentic fashion. The film features Lenore, a plus size, insecure teen whose talent for fashion is discovered by her confident, plus-sized classmate, forcing her into the spotlight—and into the path of both bullies and new friends. Will Lenore ever feel the self-love she inspires in others?