LIT Advertising Awards Gold

2025

Treasures of the Palace Museum

Entrant Company

成都易简品牌设计有限公司

Category

Typography - Packaging / Product

Client's Name

Country / Region

China

Inspired by the Palace Museum’s "Eight Treasures Inlaid with Gold and Gemstones", this design uses its patterns, reimagines traditional fans, and adopts interlocking paper for a stable boneless paper fan.It honors heritage (selects essence), shapes new form (integrates elements), with "one object, three uses": cooling fan; detachable bookmarks/pendants; UV-revealed hidden "treasures"/texts.Via deconstruction-reconstruction, it brings imperial culture to daily life, blends tradition-modernity, answers "unity of Dao and utensil", achieves cultural inheritance-contemporary coexistence.

Credits

Chengdu Easyou brand design Co., LTD
Liruohan
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