2025
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Inspired by the Palace Museum’s "Eight Treasures Inlaid with Gold and Gemstones", this design uses its patterns, reimagines traditional fans, and adopts interlocking paper for a stable boneless paper fan.It honors heritage (selects essence), shapes new form (integrates elements), with "one object, three uses": cooling fan; detachable bookmarks/pendants; UV-revealed hidden "treasures"/texts.Via deconstruction-reconstruction, it brings imperial culture to daily life, blends tradition-modernity, answers "unity of Dao and utensil", achieves cultural inheritance-contemporary coexistence.
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80/20 Digital
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Digital Campaign - Marketing Effectiveness
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Rescue Agency
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Strategic Program - Social Media Campaign
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Saraa Kami
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Strategic Program - Comm / Marketing Campaign
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Space Sheep Media Lab Inc
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Branded Content - Influencer Marketing