2025
Entrant Company
Category
Client's Name
Country / Region
Inspired by the Palace Museum’s "Eight Treasures Inlaid with Gold and Gemstones", this design uses its patterns, reimagines traditional fans, and adopts interlocking paper for a stable boneless paper fan.It honors heritage (selects essence), shapes new form (integrates elements), with "one object, three uses": cooling fan; detachable bookmarks/pendants; UV-revealed hidden "treasures"/texts.Via deconstruction-reconstruction, it brings imperial culture to daily life, blends tradition-modernity, answers "unity of Dao and utensil", achieves cultural inheritance-contemporary coexistence.
Credits
Entrant Company
Copper Giants
Category
Branded Content - Social
Entrant Company
United Creative
Category
Event - Educational
Entrant Company
Yoon Bee Baek / Hyunji Jun
Category
Corporate Identity - Brand Identity