LIT Advertising Awards Gold

2025

Treasures of the Palace Museum

Entrant Company

成都易简品牌设计有限公司

Category

Typography - Packaging / Product

Client's Name

Country / Region

China

Inspired by the Palace Museum’s "Eight Treasures Inlaid with Gold and Gemstones", this design uses its patterns, reimagines traditional fans, and adopts interlocking paper for a stable boneless paper fan.It honors heritage (selects essence), shapes new form (integrates elements), with "one object, three uses": cooling fan; detachable bookmarks/pendants; UV-revealed hidden "treasures"/texts.Via deconstruction-reconstruction, it brings imperial culture to daily life, blends tradition-modernity, answers "unity of Dao and utensil", achieves cultural inheritance-contemporary coexistence.

Credits

Chengdu Easyou brand design Co., LTD
Liruohan
More Gold Winners
Video
2025
LIT Advertising Awards - Tomorrow’s GOAT/ TMRW’S GOAT
Supreme Committee for Delivery and Legacy/ FIFA

Entrant Company

Katara Studios

Category

Video - Cinematography

Experiential & Immersive
2025
LIT Advertising Awards - 2025 Central Taiwan Lantern Festival-Chrono Ecstasy

Entrant Company

LightUp Life Co., Ltd.

Category

Experiential & Immersive - Exhibition Experience

Video
2025
LIT Advertising Awards - If it doesn't feel right, it probably isn't
Qatar Government Communications Office

Entrant Company

Qatar Government Communications Office

Category

Video - Youth Audience

Integrated Marketing
2025
LIT Advertising Awards - McDonald’s “A Minecraft Movie Meal”: Snack Box Takeover
McDonald's

Entrant Company

ADMERASIA

Category

Integrated Marketing - Integrated Marketing Materials