2026
Brentford FC: Same Route, Different Journeys
Entrant Company
Divrse Media
Category
Branded Content - Cause / Awareness
Client's Name
Country / Region
United Kingdom
Brentford Football Club and British Transport Police partnered for White Ribbon Day to address sexual harassment in matchday environments.
The campaign focused on a route every Brentford supporter knows: the walk from Kew Bridge Station to the Gtech Stadium. For many fans, that journey feels routine. For others, it can come with discomfort, fear, or vulnerability that often goes unnoticed. Same Route, Different Journeys used that familiar matchday setting to make bystander intervention feel closer to home.
Entrant Company
The Catalyst Agency
Category
Social Media - Live Streaming
Entrant Company
阿里巴巴
Category
Strategic Program - Employee Relations
Entrant Company
The Dylan Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Entrant Company
Creative Business Company
Category
Branded Content - B2B