2026

Brentford FC: Same Route, Different Journeys

Entrant Company

Divrse Media

Category

Branded Content - Cause / Awareness

Client's Name

Country / Region

United Kingdom

Brentford Football Club and British Transport Police partnered for White Ribbon Day to address sexual harassment in matchday environments.

The campaign focused on a route every Brentford supporter knows: the walk from Kew Bridge Station to the Gtech Stadium. For many fans, that journey feels routine. For others, it can come with discomfort, fear, or vulnerability that often goes unnoticed. Same Route, Different Journeys used that familiar matchday setting to make bystander intervention feel closer to home.