A Farewell? No, it's a beginning.

Our primary goal in producing this project was to breathe new life into the now classic hotel renovation videos. We wanted to break down existing perceptions in a transparent and realistic way and create a new one. We clearly and strikingly revealed, through compelling sequences, the stages through which structures that consumers perceive as flawless throughout the season actually reach their current state. Instead of the classic, soulless renovated space plans, we aimed to achieve realism and impact by placing the Hotel General Manager, the highest level of hotel management, in the leading role.