Avia x Foster Love - Wonderland Wishes Campaign

Through the Wonderland Wishes ad campaign, Avia sought to bring awareness to the Solitaire Clash mobile game and non-profit Foster Love’s charitable efforts through entertaining ad spots via social media, an engaging livestream and heartfelt player documentaries. The campaign aimed to maintain Avia’s reputation as the leading mobile gaming entertainment platform, as well as providing a meaningful capstone to the company’s charitable efforts throughout 2025. By spotlighting creator and foster advocate Leo Gonzalez in the campaign, along with player stories in a documentary format, the Wonderland Wishes campaign resonated positively with the Solitaire Clash playerbase and brought awareness to an important national cause. Through in-app engagement, players were able to contribute to the campaign’s philanthropic goals and support Foster Love’s mission in supporting foster youth. Avia’s Winter 2025 “Wonderland Wishes” campaign re-imagined holiday giving by transforming everyday gameplay into meaningful real-world impact for foster youth across America. The campaign resulted in more than $136,000 donated to Foster Love in just five weeks, and additional donation items of educational materials, care kits, resources and other support for foster youth.