Truth Tellers "Dating App"

As Liberty Mutual’s in-house creative agency, we were tasked with expanding and evolving Biberty’s character while keeping his focus zeroed in on the bundle and save message. The team needed 30s, 15s, 6s, social, and as many other lucky strike extras. They had to be funny. They had to be charming. They had to be stupid in the best possible way.



The first mini-campaign that launched gave the leather-clad buffoon a love interest. She was sweet, lovable, and his pure equal in terms of charm, foolishness, and googley-eyed affection. They meet with a dating app on their phone-puters, and it is love at first Biberty. They bond over love languages, taking word classes online, and celebrate with lazag-na and canoolis.



The other spots found Biberty confusing his swooning partner with majestic swans, loving that she loves that he loves saving as much as she loves it, and a box of treats with a message whose letters taste like chocolate.



To say there is nothing more fun than writing confused jokes, syntax errors, mispronunciations, and just plain incorrect language for a soap-opera-level handsomeness is an understatement. And that fun is exactly what Liberty Mutual aims to put on screen whenever we bring work to the world.