LIT Advertising Awards Gold

2025

Anniversaries of Legendary Musicals around the World.

Entrant Company

The Theatre Times Digital Portal

Category

Website - Entertainment

Client's Name

Lisa Monde

Country / Region

United States

Original featured articles dedicated to the anniversaries of famous international longest-running musical theatre productions, which include exclusive interviews with their creators (composers, lyricists, dramatists). To be able to prepare the special essays/interviews for The Theatre Times, I collaborated with the legendary creators of these shows, such as: Musical "Miss Saigon" - 35th anniversary - composer Claude-Michel Schönberg; Rock-opera "Starmania" - 45th anniversary - composer and musical director of the revival Victor Le Masne; Musical "The Little Mermaid" - 35th anniversary of the Disney Animated Movie and 15th anniversary of the Broadway production - composer Alan Menken; Musical "Mozart" - 25th anniversary - composer Sylvester Levay/ lyricist Michael Kunze; Musical "Evita" - 45th anniversary, Musical "Chess" - 40th anniversary - lyricist Tim Rice.

The main goal of this project (the series of articles by me, Lisa Monde, celebrating the anniversaries of the aforementioned "hit-musicals", as well as such shows as Wicked, Starlight Express, The Phantom of the Opera etc.) was to expand the understanding of the process of creation and the stage life of famous musicals within the English speaking world and the world of European Musical Theatre, familiarize the readers with the opinions of creators of musicals on the relevance of their work in the modern world, emphasize the issue of adaptation (linguistic and cultural) of the musical theatre shows for the spectators all around the world. All published articles stayed in the Top 10 Most Popular articles on the website for an extended period of time.

The online portal as a form of digital journalism allows to efficiently publish the material, reach out to the audience of readers from all around the world. Also, I was able to use various formats of presentation of multimedia information - photos, video reels, as well as audio samples that were included in the articles, in particular it was made possible by the interactive interface technology.



Due to the digital form of presentation of the given material, the genre and format merged, creating a new form : the newscasting, informational, essay, review, interview elements - all came together.

Credits

Editor, Author, Writer, The Theatre Times Digital Portal
Lisa Monde
Composer
Alan Menken
Lyricist, Writer, Dramatist
Tim Rice
Composer, Lyricist
Claude-Michel Schönberg
Lyricist, Dramatist, Librettist, Translator
Michael Kunze
Composer
Sylvester Levay
Composer, Music Director
Victor Le Masne
More Gold Winners
Strategic Program
2025
LIT Advertising Awards - TSET HYI's Swap Up Campaign
Oklahoma Tobacco Settlement Endowment Trust

Entrant Company

Rescue Agency

Category

Strategic Program - Social Media Campaign

Advertising
2025
LIT Advertising Awards - Nervous System Reset
Open

Entrant Company

icepop

Category

Advertising - Online Ad (Campaign)

Strategic Program
2025
LIT Advertising Awards - LMU School of Dance 2.0
Loyola Marymount University

Entrant Company

Saraa Kami

Category

Strategic Program - Comm / Marketing Campaign

Integrated Marketing
2025
LIT Advertising Awards - Live Lush
Popilush

Entrant Company

Amp Agency

Category

Integrated Marketing - Brand Transformation / Repositioning