SCOUTS SURVEY REVEALS REAL CONCERN FOR KIDS SOCIAL SKILLS

With the strong message that we should never underestimate Canadian kids, Scouts Canada worked to address the popular notion that as a result of COVID and helicopter parenting, our kids have compromised soft or social skills. The survey asked 1000 Canadians from coast-to-coast their perspective on the issue, the causes and how to get our kids world-ready in time to be effective adults.



The survey results were conclusive and concerning:

A combined 34.3% (over a third) of Canadians are NOT confident that the kids aged 10-21 in their lives will be able to get jobs in the future and be successful adults.



74.7% of Canadians believe that Gen X (1965-1976), Millennial (1977-1995) and Generation Z (1996-2010) parents have been 'too soft' on their kids aged 10-21.



A combined definitive total of 91.2% of Canadians are concerned about kids aged 10-21 having no 'soft skills.'

Canadians say the top skills kids aged 10-21 do not have are stress coping skills, basic etiquette, problem solving and the ability to say thank you.



Asked what are the biggest dangers to kids today, Canadians said: social media channels, screens and lack of development, social/peer pressure, video games and helicopter parenting.



A combined 94.7% of Canadians believe that kids aged 10-21 have suffered a disadvantage from growing up during COVID.



Coverage and Scout Spokesperson interviews dominated the Canadian media landscape. highlights included: The Globe and Mail, CTV NEWS, CityNews Toronto (and citynews.com, Global News (BC, Edmonton etc.) Breakfast Television Toronto, CKWS TV, CBC RADIO ONE, Radio Canada, CFRB Radio Toronto, CKNW and many more.



In the end, the campaign featured 216 media hits across the country.