impossible objects

Impossible Objects (2024) is visual identity & campaign design for a fashion collective pop-up during Paris Fashion Week.



For this project, I created a modular type system and a series of digital posters that explore instability as an aesthetic and structural principle.



Each visual element — text, layout, color, distortion — responds to the idea of fashion as a temporary, shifting construct: something that resists being pinned down. Instead of building a single logo or fixed grid, the identity fractures across formats, echoing the nature of the collective itself — fragmented, transient, and in flux.



The posters were designed for digital and physical use, looping in motion and glitch, pulling references from system errors, counterfeit aesthetics, and early internet interfaces.