LIT Advertising Awards Gold

2025

Building Impact

Entrant Company

ROSHN Group

Category

Digital Campaign - Corporate Social Responsibility

Client's Name

ROSHN Group

Country / Region

Saudi Arabia

The core concept focused on visually translating ROSHN Group's new brand identity through carefully selected materials and textures, each reflecting the essence of a different CSR theme such as clothing, food, education, health, renovation, and sustainability, etc..

Credits

ROSHN Group: Group Chief Marketing & Communications Officer
Ghada Alrumayan
ROSHN Group: Executive Director, Marketing
Waseem Khashan
ROSHN Group: Associate Director, Campaign Management
Moussa Haj
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