LIT Advertising Awards Gold

2025

OSUS Eye – Full 3D Visualization Film

Entrant Company

High End VFX

Category

Advertising - Advertising Campaign

Client's Name

OSUS

Country / Region

Saudi Arabia

Overview



OSUS Eye is a visionary, mixed-use development set in the prestigious Al Nada District in northern Riyadh. It represents a bold reimagining of what a modern urban lifestyle can be - a self-sufficient community built for the future, aligned with Saudi Arabia’s Vision 2030.

Designed as a destination that blends luxury, innovation, and culture, OSUS Eye brings together all essential elements of contemporary life in one integrated, walkable ecosystem. It’s not just real estate - it’s a lifestyle blueprint.



The Challenge



We received a comprehensive package of technical drawings and architectural references from the OSUS team and their architecture bureau. The challenge was to build everything from scratch in 3D - accurately interpreting the plans and translating them into a photorealistic film that feels both visionary and grounded.





Credits

OSUS
Creative Director: Hytham Hassan
High End VFX
Producer: Alex Sytnik
High End VFX
Art Director: Roman Makarov
High End VFX
CG Generalists: Pavel Klimov, Vyacheslav Sobolevskiy, Anton Denisov, Dmitry Shkolin, Roman Makarov
High End VFX
Sound Design & Music: Dmitry Lobanov
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