2025
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Cellsense is a biomaterial company pioneering sustainable embellishments—most notably beads—made from algae and regenerated cellulose. Colored with non-toxic alternatives such as bioluminescent compounds and bioengineered bacterial dyes, these embellishments offer a thoughtful and ethical alternative to microplastic-based materials and unethical production. Born in a bio lab as a compassionate response to the fashion industry’s environmental and human cost, Cellsense embodies a regenerative, science-driven vision for the future designers.
The brand identity reflects this origin and ethos. The visual system draws from the product’s circular-modular form and its unique lifecycle—from bio-based formation to its compostable return to the earth—while a delicately scripted logo evokes human touch and craftsmanship. These elements evolve in motion, portraying cells and the vitality of living nature. Together, they serve as a reminder that we, too, are small, dynamic parts of the greater organism of the world.
Credits
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ADMERASIA
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Branded Content - Food & Beverage
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Qatar Government Communications Office
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Video - Cultural
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Inception For Media Production
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Audio - Podcast
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Government Communications Office of Qatar
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Video - Motivational