LIT Advertising Awards Gold

2025

Cellsense

Entrant Company

Yoon Bee Baek / Hyunji Jun

Category

Corporate Identity - Brand Identity

Client's Name

Cellsense

Country / Region

United States

Cellsense is a biomaterial company pioneering sustainable embellishments—most notably beads—made from algae and regenerated cellulose. Colored with non-toxic alternatives such as bioluminescent compounds and bioengineered bacterial dyes, these embellishments offer a thoughtful and ethical alternative to microplastic-based materials and unethical production. Born in a bio lab as a compassionate response to the fashion industry’s environmental and human cost, Cellsense embodies a regenerative, science-driven vision for the future designers.



The brand identity reflects this origin and ethos. The visual system draws from the product’s circular-modular form and its unique lifecycle—from bio-based formation to its compostable return to the earth—while a delicately scripted logo evokes human touch and craftsmanship. These elements evolve in motion, portraying cells and the vitality of living nature. Together, they serve as a reminder that we, too, are small, dynamic parts of the greater organism of the world.

Credits

Production Support
Aradhita Parasrampuria
More Gold Winners
Event
2025
LIT Advertising Awards - AI INNOVATION GARDEN
Banco BPI Grupo CaixaBank

Entrant Company

United Creative

Category

Event - Educational

Event
2025
LIT Advertising Awards - AI INNOVATION GARDEN
Banco BPI Grupo CaixaBank

Entrant Company

United Creative

Category

Event - Tech

Website
2025
LIT Advertising Awards - M.C. Bread Distributor Co. Website Redesign
M.C. Bread Distributor Co.

Entrant Company

Webdev.com

Category

Website - Consumer Product / Services

Experiential & Immersive
2025
LIT Advertising Awards - 2025 Central Taiwan Lantern Festival-Chrono Ecstasy

Entrant Company

LightUp Life Co., Ltd.

Category

Experiential & Immersive - Exhibition Experience