LIT Advertising Awards Gold

2025

Cellsense

Entrant Company

Yoon Bee Baek / Hyunji Jun

Category

Corporate Identity - Brand Identity

Client's Name

Cellsense

Country / Region

United States

Cellsense is a biomaterial company pioneering sustainable embellishments—most notably beads—made from algae and regenerated cellulose. Colored with non-toxic alternatives such as bioluminescent compounds and bioengineered bacterial dyes, these embellishments offer a thoughtful and ethical alternative to microplastic-based materials and unethical production. Born in a bio lab as a compassionate response to the fashion industry’s environmental and human cost, Cellsense embodies a regenerative, science-driven vision for the future designers.



The brand identity reflects this origin and ethos. The visual system draws from the product’s circular-modular form and its unique lifecycle—from bio-based formation to its compostable return to the earth—while a delicately scripted logo evokes human touch and craftsmanship. These elements evolve in motion, portraying cells and the vitality of living nature. Together, they serve as a reminder that we, too, are small, dynamic parts of the greater organism of the world.

Credits

Production Support
Aradhita Parasrampuria
More Gold Winners
Website
2025
LIT Advertising Awards - NKSFB Website
NKSFB

Entrant Company

Zbra Studios

Category

Website - Financial Services

Website
2025
LIT Advertising Awards - The GoldenLight Wellness Movie
Kintsugi Abu Dhabi

Entrant Company

Glowing Flow

Category

Website - Movie / Film

Website
2025
LIT Advertising Awards - Anniversaries of Legendary Musicals around the World.
Lisa Monde

Entrant Company

The Theatre Times Digital Portal

Category

Website - Entertainment

Digital Campaign
2025
LIT Advertising Awards - Jood Eskan Ramadan Campaign
Jood Eskan

Entrant Company

SAKAN FOUNDATION

Category

Digital Campaign - Integrated Campaign