LIT Advertising Awards Gold

2026

2026 Central Taiwan Lantern Festival【Animal Dream World】

Entrant Company

JJmarketing Ltd.

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Agriculture Bureau of Taichung City Govemment

Country / Region

Taiwan

「 喵遊臺中的奇幻世境 」

一個關於友善動物、環境保護與共生共存的奇幻旅程

動物夢守護者 :臺中小白貓”喵喵”的奇幻冒險

帶領民眾走入一場認識臺中市有、結合生態、農業、守護與願景 的沉浸式動物夢旅程,同時帶領觀眾了解動物福利、生態保育與人與動物共存的重要性。

故事從古埃及貓女神巴斯特降臨臺中開始,她帶來的神秘預言信息,在中央公園敦化路開啟了一個可以前往夢境世界的神秘通道。

臺中市鳥白耳畫眉在這個夢境中尋求幫助,希望喚醒人類對動物與環境的重視。遊客將跟隨小白貓和白耳畫眉鳥穿越臺中各地標,解決環境與動物面臨的危機,最終喚醒人類共同守護地球家園的使命。

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