Hawke Media: Marketing Agency of the Year

Hawke Media, the leading performance marketing agency in the U.S., has earned a reputation for delivering tailored, data-driven strategies that drive explosive growth. With experience helping over 5,000 brands scale and succeed, Hawke Media operates as an outsourced CMO, providing solutions across all aspects of marketing. When ZipString, a viral toy known for its ability to float a loop of string mid-air, needed to enhance its TikTok presence, Hawke Media stepped in to craft a strategic plan for rapid growth.



Although ZipString had garnered significant early success through Kickstarter and a Shark Tank appearance, the brand struggled to connect with TikTok's trend-driven audience. Content engagement was low, and their affiliate shop generated minimal conversions, preventing them from tapping into TikTok’s vast potential for visibility and sales.



Hawke Media designed a comprehensive marketing strategy to elevate ZipString’s performance on TikTok. The team produced visually captivating, short-form content that showcased the toy’s unique features while aligning with trending challenges to increase reach and engagement. Their affiliate marketing program was restructured by partnering with high-performing TikTok creators, who received product samples, creative assets, and performance-based incentives to drive authentic engagement. Hawke Media further bolstered brand loyalty through active community engagement, including reposting user-generated content and fostering conversations with followers.



Performance optimization was a continuous process, with Hawke Media analyzing key metrics to refine campaigns in real time. These efforts led to exceptional results, including a 1,080% increase in TikTok views and a 2,020% boost in reach. Affiliate sales rose by 628% as the number of active affiliates grew from 1,292 to 4,517, producing over 645 creator-generated videos in a single month. TikTok conversions increased by 265% through the implementation of time-sensitive promotions and exclusive offers.



Hawke Media’s ability to combine creativity, influencer collaboration, and data-driven insights positioned ZipString for success on TikTok. These results underscore Hawke Media’s status as an outstanding marketing agency, delivering measurable growth and scalable success for its clients.