LIT Advertising Awards Gold

2025

The Ellinikon International Campaign

Entrant Company

Gravity The Newtons

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Lamda Development

Country / Region

Greece

The Ellinikon, Europe’s largest urban regeneration project, captured global attention through its presence in major international airports, private aviation terminals, as well as across digital and print media.

The campaign was developed with OOH videos, digital assets, and print ads that showcased the full scale of The Ellinikon’s development, communicating both its vision as a destination and its residential offering.

The primary goal of The Ellinikon’s campaign was brand awareness and engagement with its target audiences: affluent travelers seeking leisure destinations, investors, and potential buyers of luxury real estate.

It stood out as a top-tier destination, successfully engaging international audiences through its powerful storytelling and striking creative assets. With inspiring videos and visionary messaging, this iconic development showcased an ambitious vision poised to transform the future of Greece.

Credits

Group Account Director / Gravity The Newtons
Mirsini Marouli
Senior Account Manager / Gravity The Newtons
Nena Liberopoulou
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