2025

Be The Flame - Athleisure

Entrant Company

University of California, Los Angeles - Extension

Category

Advertising - Online Ad (Single)

Client's Name

Country / Region

United States

'Be The Flame' is a visual metaphor for women dressing in Athleisure. The word is portmanteau combining the words 'athletic' and 'leisure.' Athleisure is a stylish solution for anyone wanting to look their best all day long and feel completely comfortable, and the athletic-inspired aesthetic has become phenomenally popular in recent years. Keywords: Leggings; Classic Tees; Tanks; Joggers; Yoga Pants; Jackets; Casual Dressed; Sweatshirts; and Cool Sneakers. Descriptors: Relaxed; Comfortable; Stylish; Mix-And-Match; and Neutral Colors.