Nervous System Reset

To help Open—an innovative mindfulness platform—scale its subscription business, Open and our agency icepop co-developed and executed “Nervous System Reset,” a high-impact online ad campaign launched during the New Year reset window. Designed to meet users in a moment of high intention, the campaign merged creative storytelling with data-driven performance marketing to turn passive interest into active trial signups.



Together, our teams crafted a time-bound initiative that spoke directly to individuals seeking calm and clarity at the start of the year. The campaign leveraged Meta Ads, SEO, and conversion-optimized landing pages instead of directing traffic to the iOS app—helping avoid platform fees and boosting signups.



Creative content included high-production videos, user-generated content, and TikTok assets repurposed for Meta platforms. We continually tested and refined to ensure resonance across audiences and platforms.



The results were exceptional:

• 661% increase in trial signups

• 76% drop in CAC



The campaign’s success set a new standard for seasonal wellness marketing and laid the foundation for future event-based campaigns. “Nervous System Reset” became more than a launch—it became a blueprint for scalable, sustainable growth.