Brand Identity Design for Wecan Kids Club

Wecan Kids Club is where kids can familiarize themselves with English by playing with native English speakers in South Korea. Whimsical Studio designed the brand identity system for Wecan Kids Club.



Whimsical Studio created a wordmark as a logo that reflects a modern, clean, trustworthy, and intelligent image of Wecan Kids Club. Considering the fact that Wecan is a combination of We and Can, Whimsical Studio designed a wordmark that shows the combination while it is still shown as one proper noun.



A key feature of this system is the Signature Word Search, which consists of various words that reflect the characteristics of Wecan Kids Club. The Signature Word Search is designed to be incorporated into almost all materials to ensure a consistent brand experience.



All brand items, including activity sheet holders and adhesive bands, were carefully designed for the ideal, ultimate, consistent brand experience.



The client is genuinely pleased that the brand identity design indeed represents the professionalism of Wecan Kids Club. The client says that the logo conveys the fundamental image of Wecan Kids Club, and the Signature Word Search is truly eye-catching while delivering the club’s philosophy. In addition, the client also mentions that she is happy that each of the brand items works together harmoniously and helps the brand identity to be rich, sound, and solid.