LIT Advertising Awards Platinum

2025

vivo s20 series is full of phoenix feather gold

Entrant Company

INZLAB

Category

Advertising - Use of XR & Emerging Technology

Client's Name

vivo

Country / Region

China

The vivo S20 series “Phoenix Feather Gold” draws inspiration from the rebirth of the phoenix. Through the use of imaginative magnification techniques and CGI animation, it deeply integrates Eastern aesthetics with modern technology to create a visual feast. Centered around the “Phoenix Feather Gold” color of the vivo S20 series, the video opens with a phoenix breaking through the night sky, complementing the lights of the Bund. In the scene depicting the phoenix’s rebirth, its golden feathers echo the golden silk textures of the phone. The film concludes with the wings transforming into fireworks that scatter across the sky, creating a stunning visual effect. The short film cleverly merges Chinese aesthetics with modern technology, conveying a spirit of rebirth and breakthrough through the magnificent imagery of the phoenix’s rebirth and the refined craftsmanship of the S20. It highlights the dual symbolism of brand strength and beauty, endowing the product with profound cultural significance and emotional value.

Credits

INZLAB
Yiming Quan
More Platinum Winners
Video
2025
LIT Advertising Awards - BOUNCE
Jewel Osco

Entrant Company

Creative Misfits

Category

Video - TV Ad

Video
2025
LIT Advertising Awards - China Eastern Airlines: A Dreamy Journey in the Skies
China Eastern Airlines

Entrant Company

Shanghai Yiyan Cultural Communication Co., Ltd

Category

Video - Branding

Advertising
2025
LIT Advertising Awards - Increase election awareness and voter participation
Electoral Commission of Queensland (ECQ)

Entrant Company

New Word Order

Category

Advertising - Advertising Campaign

Outstanding Agency Awards
2025
LIT Advertising Awards - YOU LIVE THE MOMENT. WE DRIVE THE EXCITEMENT.” – FORMULA E
Formula E

Entrant Company

Extend Ad

Category

Outstanding Agency Awards - Best Global Campaign