LIT Advertising Awards Platinum

2025

From Ground Zero

Entrant Company

The Brilliant Agency

Category

Video - Cause / Awareness

Client's Name

Watermelon Pictures

Country / Region

United States

We created a powerful and cohesive video campaign for the film FROM GROUND ZERO, including a feature film theatrical trailer campaign, as well as 30 and 15 second spots for use on social and advertising. When the trailer debuted, Deadline.com called it a “Powerful First U.S. Trailer For Palestine’s Oscar Submission…” while AV Club said,

“The trailer is both incredibly powerful and deeply harrowing.” The film went on to be Shortlisted for the Academy Awards' Best International Film category, and also to gross over $400,000 at the US box office, an incredible result for an independent documentary. Executive Produced by Michael Moore, the film is a collection of revealing stories from 22 Palestinian filmmakers living through war, who capture their lives in Gaza amidst war.

This film serves as a remarkable reflection of how art can thrive even in the darkest times, showcasing the enduring spirit and creativity that emerge amid ongoing devastation. Our trailer campaign was crucial in launching the awareness for the film and to help shed light on the stories of the innocent civilians caught in the crossfire of war,

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