LIT Advertising Awards Gold

2025

The stories we tell shape who we are

Entrant Company

Canada Media Fund

Category

Video - Nonprofit

Client's Name

Country / Region

Canada

Voiced by Schitt’s Creek and Fitting In actor Emily Hampshire, the Canada Media Fund video "The stories we tell shape who we are" emphasizes that Indigenous and Canadian stories not only say a lot about us—they shape who we are. Created by Vancouver-based creative agency 123W, the video showcases more than 15 CMF-funded productions across the Documentary, Children & Youth, Drama, and Variety & Performing Arts genres.

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Credits

Executive Creative Director

Jeff Harrison

Writer

Schvonne Mckinney

Art Director

Katy van Nostrand

French Writer

Andre Paradis

Producer

Neal Owusu

Account Management

Natalie Wu

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