LIT Advertising Awards Gold

2025

Farthest Star Sake AI-generated Pulp Noir Novels

Entrant Company

Copper Giants

Category

Publication - Book

Client's Name

Farthest Star Sake

Country / Region

United States

Copper Giants worked with Farthest Star Sake Brewing Co. to expand their sci-fi themed brand with a series of AI-generated pulp noir novels. Everything from the book titles, story lines, character names/personalities/backstories, and every bit of artwork was meticulously prompted and re-prompted by humans, and executed by ChatGPT and Midjourney. Sake is at the heart of each plot line, is the central motivation for each character, and serves as a delicious MaCguffin throughout. An instant hit with customers, we are already hard at work at a second batch of kitschy sci-fi pulp noir novels.

When it comes to AI and creativity, our POV is to dig in, learn the tools, and find novel ways to do better, more interesting work. And since everything on this godforsaken space rock has gone digital, using bleeding edge tools to revive the lost are of putting ink to actual paper was a perfect way to boost the Farthest Star Sake brewery brand and in-person experience. Sure “Readable Entertainment” is just a fancy way of saying “books,” but to make real, physical media felt refreshing in a world where everyone is fighting through phone addiction, felt particularly relevant to our current era.

The insight here was to leverage the brand at its core: the science fiction elements, the space-inspired product names, the thoughtful campiness of the genre, and expand it with an entertaining activation. But the books couldn’t just be a simple genre parody, everything had to be centered around sake. This would help differentiate Farthest Star from the countless beer breweries in the area, and expand its reach on social, engage its customers on premise, and build off of our previous award-winning work to make this sake brewery a destination for all New England sake lovers.

Credits

Executive Creative Director
Bill Girouard
Creative Director
Josh Tetrault
Creative Director
Joe Beutel
More Gold Winners
Advertising
2025
LIT Advertising Awards - Nervous System Reset
Open

Entrant Company

icepop

Category

Advertising - Online Ad (Campaign)

Social Media
2025
LIT Advertising Awards - Liberty In Your Home
Liberty Mutual Insurance

Entrant Company

Copper Giants

Category

Social Media - Financial Services

Branded Content
2025
LIT Advertising Awards - Doug Gets LiMu-ified
Liberty Mutual Insurance

Entrant Company

Copper Giants

Category

Branded Content - Social

Website
2025
LIT Advertising Awards - M.C. Bread Distributor Co. Website Redesign
M.C. Bread Distributor Co.

Entrant Company

Webdev.com

Category

Website - Consumer Product / Services