2025
"Replaced" Radio Campaign
Entrant Company
Copper Giants
Category
Audio - Radio Campaign
Client's Name
Liberty Mutual Insurance
Country / Region
United States
“Replaced’ radio campaign was specifically designed for radio. It’s the behind-the-scenes making of radio spots. Doug’s voice comes from the studio after the click of the talk-back button. The “Talent” is in studio. Doug is trying to direct, coach, prod, teach, beg, him into being a spokesperson; read the tagline; the val-prop; how about just saying the name of the company properly?! This is a glance into how the sausage is made. Fun for the listener. For those of us who have lived through sessions like these in our careers, maybe a little too close to home
Credits
Entrant Company
New Taipei City Government, Environmental Ethics Foundation of Taiwan
Category
Branded Content - Environmental & Sustainability
Entrant Company
University of California, Los Angeles - Extension
Category
Advertising - Print Advertising (Single)
Entrant Company
EWISE Marketing & Communications
Category
Integrated Marketing - Integrated Marketing Campaign
Entrant Company
University of California, Los Angeles - Extension
Category
Outdoor Advertising - Bench / Shelter