LIT Advertising Awards Silver

2025

"Replaced" Radio Campaign

Entrant Company

Copper Giants

Category

Audio - Radio Campaign

Client's Name

Liberty Mutual Insurance

Country / Region

United States

“Replaced’ radio campaign was specifically designed for radio. It’s the behind-the-scenes making of radio spots. Doug’s voice comes from the studio after the click of the talk-back button. The “Talent” is in studio. Doug is trying to direct, coach, prod, teach, beg, him into being a spokesperson; read the tagline; the val-prop; how about just saying the name of the company properly?! This is a glance into how the sausage is made. Fun for the listener. For those of us who have lived through sessions like these in our careers, maybe a little too close to home

Credits

Executive Creative Director
Bill Girouard
Creative Director
Josh Tetrault
Creative Director
Joe Beutel
Senior Copywriter
Jenny Lui
Lead Creative Project Manager
Jenn O'Neil
Lead Producer
Natalie Bergeron
Executive Producer
Amy Appleton
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