LIT Advertising Awards Platinum

2025

PHILIPS Smart Lock Box

Entrant Company

Huishi

Category

Video - Safety

Client's Name

PHILIPS

Country / Region

Taiwan

This film shows that secure storage isn't just about protection—it's about presence. Instead of highlighting specs, we focused on how technology quietly integrates into real lives. Through three characters—a businessman, a mother, and a grandmother—we reveal the emotional role of the safe in work, memory, and family. With understated visuals and soft light, the product becomes a silent guardian in everyday spaces. Not just a place to store things, but where trust, memories, and life are gently held.

Credits

Director
Ying Han Wang
Director
Tsung Yu Hsieh
Director of Photography
Tsung Yu Hsieh
Producer
HUANG-CHIH CHIANG
Gaffer
CHING-HAO YANG
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