China Eastern Airlines: A Dreamy Journey in the Skies

A Dreamy Journey in the Skies is a promotional film specially crafted for China Eastern Airlines. Embracing a narrative where technology meets warmth, the film breaks away from the rational, and information-heavy narrative style typical of traditional airline advertisements and reimagines the flying experience as a “fairytale woven by technology”, told through the whimsical eyes of a child. A dual-track creation approach that combines hand-drawn sketches with AI refinement and an immersive visual language offer a more human-centered and emotionally resonant interpretation of the travel experience with China Eastern Airlines.



Drawing inspiration from a child’s pure imagination of flight, the film follows a young girl’s fantastical journey, reimagining standardized service procedures as poetic fairytale scenes: The check-in counter becomes a blooming garden, the VIP lounge transforms into a lively snack street, the in-flight experience turns into a magical adventure in the “amusement park in the clouds”, and the in-flight meals are envisioned as a vibrant food paradise. These rich metaphorical visual transitions not only embody the brand’s promise that “every service touchpoint can create emotional value”, but also transcend conventional airline advertising boundaries to establish distinct emotional resonance among child and adult audiences.



Visually, A Dreamy Journey in the Skies employs a dreamlike palette of vivid, saturated colors, enhanced by healing elements such as clouds, cakes, and Ferris wheels to create a childlike yet refined fairytale atmosphere. The film pioneers a dual-track creation approach: over 1,000 hand-drawn sketches establish the visual foundation, which is then refined over 10,000 rounds with AI-driven algorithm. This approach achieves seamless transitions between warm and cool tones, light and shadow, and reality and fantasy—delivering a cinematic visual experience and reflecting China Eastern Airlines’ unwavering dedication to excellence in every detail of their service.