LIT Advertising Awards Platinum

2025

Amazon eero Outdoor 7

Entrant Company

Hunter + Futureman Digital

Category

Video - Cinematography

Client's Name

eero

Country / Region

United States

HUNTER was engaged by eero to produce a compelling product-debut video for the eero Outdoor 7, a dual-band mesh Wi-Fi 7 router designed for the outdoors . HUNTER selected Futureman as a highly experienced Production partner to shoot, edit, and fully develop this asset. The brand requested an introductory asset that highlighted the durability of their first-ever outdoor product, and its weatherproof features that withstand Mother Nature’s most extreme weather environments. Authenticity was a critical element for the brand throughout this project, to spotlight the product’s high-quality and rigorously tested production methods. Nothing was to be staged or faked.



Instead of using CGI, or any of the creative production tools that are widely available in today’s video production industry, Futureman shot on location across two continents over the span of ten days to show the product’s ability to withstand the harshest of elements: the blazing heat of the California desert, monsoon-like conditions deep in the lush forest, and freezing temperatures and daunting altitudes of the Andes mountains.

After returning to North America, we edited hours of footage from multiple locations into a variety of short videos that tell eero’s story.



HERO VIDEO: https://vimeo.com/user6356203/review/1011135869/c04040e9f4

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