The Secret Project

The Secret Project is a story about imagination, teamwork, and national pride, brought to life through the eyes of children. At its heart, it is a love letter to both Qatar and the beginnings of every filmmaker’s journey.



The narrative follows four Qatari children plotting in secret to make something extraordinary for Qatar National Day. They capture images of their country, interview their heroes, and stitch together their love for Qatar in film form. The result is a surprise project that moves their classmates, their teachers, and the nation.



What makes this work powerful is its dual resonance: culturally, it captures Qatar’s heart and pride with authenticity; universally, it reflects the origin story of almost every filmmaker in the world: the moment a child falls in love with storytelling through a camera.



Qatar Airways is present not as a brand selling flights, but as the symbol of the nation’s pride, subtly and intelligently integrated as the “carrier” of the children’s dreams.



In a landscape dominated by fast-moving technology and algorithm-driven content, this film succeeds by doing the opposite: slowing down, focusing on character, and letting story carry the weight. At just 90 seconds, it proves that the fundamentals of storytelling can still captivate, engage, and linger. Even in a world of shrinking attention spans.