LIT Advertising Awards Silver

2025

YUE's story

Entrant Company

SHI ZIYUE

Category

Student Submission - Student Illustration

Client's Name

Country / Region

China

In Yue's story painting, each year unfolds with a small sapling and a cat, growing side by side with Yueyue like silent companions. The sapling, with its tender green leaves that unfurl a little more each spring, mirrors the steady, nurturing presence of her parents—rooted deep, standing tall through every sunny day and rainy spell, their love as constant as the sapling’s growth. The cat, a fluffy ball of warmth with soft amber eyes, first bounded into Yueyue’s life on a snowy Christmas Eve. That night, her mother had smiled as she placed the tiny kitten in Yueyue’s arms, since then, it has been her shadow, her playmate, and her quiet confidant through every giggle and tear.

At one year old, the scene is a cozy bedroom. Light filters through sheer curtains, toys scatter on the carpet, and her mother lifts her high, laughter filling the air. The tiny kitten bounces on the crib’s edge, chasing sunbeams.

At two, the story shifts to the living room. Family photos line the walls, books fill a shelf, and Yueyue takes her first steps between her parents’ outstretched hands. Their voices encourage her gently while the kitten circles, nuzzling her ankle, urging her forward.

At three, the sun slants through the bedroom. Her mother sleeps with a book on her chest while Yueyue climbs quietly onto the bed, snuggling close. The cat curls at the edge, eyes half-closed, keeping watch over the moment.

At four, Yueyue waves goodbye at the kindergarten gate. Her parents cheer, and the cat waits outside, meowing softly until she disappears inside. Later that year, the family walks through a forest. The sapling has grown sturdier, leaves rustling as the cat chases butterflies, laughter echoing with the wind.

In the final scene, Yueyue reads in a quiet study, sunlight gilding her hair. The cat purrs on a cushion, while outside, the sapling now reaches the window, a witness to her growth.

The story says: growth is not just years, but companionship, love, and quiet moments woven into life.

Credits

Mentor: Yin Huiping (MiLuo&Cici Art)
More Silver Winners
Corporate Identity
2025
LIT Advertising Awards - Splashworks Logo
Splashworks

Entrant Company

Zbra Studios

Category

Corporate Identity - Logos

Strategic Program
2025
LIT Advertising Awards - SCOUTS SURVEY REVEALS REAL CONCERN FOR KIDS SOCIAL SKILLS
Scouts Canada

Entrant Company

Pointman News Creation

Category

Strategic Program - PR Campaign

Social Media
2025
LIT Advertising Awards - Kita Masak, Kita Bersih!
3M™ Scotch-Brite™

Entrant Company

EPIC DIGITAL

Category

Social Media - Storytelling

Outdoor Advertising
2025
LIT Advertising Awards - I Believe in the Good

Entrant Company

Jewish Federation of Delaware

Category

Outdoor Advertising - Outdoor Campaign