LIT Advertising Awards Gold

2025

2025 Central Taiwan Lantern Festival-Chrono Ecstasy

Entrant Company

LightUp Life Co., Ltd.

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Country / Region

Taiwan

"Chrono Ecstasy" showcased four themed zones that combined cutting-edge technology with a cohesive narrative. Upon entering the "Time Voyage Zone," visitors experienced a universe-transcending visual impact, created by the interplay of airlock doors and flowing smoke-light effects. In the Meteorite and Interstellar Bar areas, interactive encounters with aliens filled the space with delightful surprises.

Next, the "Golden Legend Zone" brimmed with symbols of wealth. A massive snake-shaped rock formation at the entrance beckoned guests into an alternate realm while towering pyramids and dazzling yellow lights enveloped the area. Here, a lifelike golden lion—complete with breathing effects and distinctive sound cues—greeted visitors, transporting them to an ancient kingdom.

Moving on to the "Dreamland Valley Zone," a gentle pink ambiance set the stage for romance. The entire area was adorned with round balloons and featured interactive seating installations for memorable photo opportunities. A figure named "Bobi," symbolizing prayer and protection, accompanied a pink-lit wishing pool and flowing light effects, inviting guests to make heartfelt wishes that signified stability and blessings for the coming year.

Finally, the "Time Oasis Zone" celebrated vitality and health through a verdant theme. This area integrated plant-inspired sculptures, a majestic antelope-like creature, mechanically actuated blooming flowers, and dynamic lighting effects. To the delight of the crowd, an "Oasis Fairy" even danced on stage, fully embodying the spirit of thriving life.

Overall, the light exhibition unfolded like a sci-fi adventure, offering not only picturesque moments but also immersive musical experiences, interactive performances, and dynamic shows that transformed the traditional Lantern Festival into a multifaceted sensory journey. Additionally, the circulation design was meticulously planned to manage foot traffic and ensure safety, catering to both families with children and younger visitors alike.

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