Doug Gets LiMu-ified

Halloween is one of the most fiercely contested marketing events in the US market. As a 100-year-old brand, how do we ensure we stay competitive and remain relevant amidst the ever-evolving landscape? The answer lies in understanding the desires of today's customers who want to be acknowledged and appreciated for their individuality. Our brand, at its core, champions the acceptance of diversity and inclusivity.



By bringing a fun, inspiring, and appealing approach to connect with niche communities. such as female beauty enthusiasts, gamers, animation fans, we strive to remain relatable and authentic in their eyes.



Ultimately, our goal is to be more than just a brand - we aim to be a trusted companion that celebrates the quirks and makes each person confidently pursue their best self.





The wonderful thing about working with artists who also film their own work, is turning on a camera and staying out of their way.



The miraculous transformation of Doug into LiMu took roughly 6 hours and utilized zero special effects. This was all craft, all talent, and all skill, brought to life by the hands of an expert.



Our social media campaign has exceeded expectations, achieving a remarkable milestone of 735K views and 25K engagements on Instagram, Facebook, YouTube, and TikTok. This success is attributed to our strong partnership and an impressively low cost per video view of just $0.05, highlighting the campaign's effectiveness.



The audience thoroughly enjoyed our content, as evidenced by an average view time of 25 seconds on YouTube and 11 seconds on TikTok.