If it doesn't feel right, it probably isn't

This campaign, a partnership among various government entities, focuses on raising awareness about financial fraud, particularly phishing scams and data privacy threats. Through three distinct videos, the campaign targets the most vulnerable segments of the community: Qatari youth, non-Arabic speakers, and the elderly. Each video presents a scenario that feels normal at first glance but gradually introduces a subtle sense of discomfort, mirroring the unease one feels when encountering suspicious messages or calls. The campaign’s core message is to trust your instincts, if something doesn’t feel right, it probably isn’t. By empowering individuals with knowledge and encouraging them to trust their gut feelings, the campaign aims to protect the community from cyber threats.