LIT Advertising Awards Silver

2025

Wandering Through Villages III

Entrant Company

Agency of Rural Development and Soil and Water Conservation, MOA

Category

Publication - Book

Client's Name

Country / Region

Taiwan

As the third installment in the Wandering Through Villages series, Wandering Through Villages III continues its in-depth focus on the revitalization of rural environments in Taiwan. Originally tailored for local leaders and officials, the publication has evolved into a lifestyle guide accessible to general tourism readers. Centered around the concept of the "rural living circle," the book blends picture book-style illustrations, travel journal aesthetics, and first-person storytelling to translate technical engineering knowledge into emotionally resonant narratives. In doing so, it redefines “rural” not merely as a geographical term, but as a journey through culture and memory.

The most notable feature of this issue is the comprehensive upgrade in illustration and design language. In collaboration with picture book illustrator Emily, the book features warm, textured depictions of local ecologies and rural life—including crab-eating mongooses, black-winged kites, and mangroves—transforming them into educational and emotional visual memories. These illustrations bridge the gap between technical content and readers, offering an imaginative window into each engineering case.

Visually, the design uses torn paper edges, hand-cut tags, embossed textures, and organic lines to simulate the feeling of a personal travel journal. As pages turn, readers feel immersed in local alleyways and elder-led storytelling. From the cover to the inner pages, line motifs connect the various case studies, symbolizing a progression from point to line, from isolated infrastructure projects to integrated rural living systems. The text is written in a natural, narrative voice in the first person to enhance immersion and context.

Credits

LEE, CHEN-YANG
CHEN, LING-TSEN
CHEN, MING-HSIEN
SHIH, MEI-CHIN
HSU, YI-PING
HSIAO, HSUEH-LI
YANG, MING-YU
TSENG, WAN-YU
SHEN, YU-TENG
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